Secret word: simplicity
This evening I look at some video of the new philips brand: simplicity.
Maybe they have chosed a good brand, the tecnology should and must make a better world, but we must do it in an easy and simple way, without intrusion and without modifying our life style.
Quoting directly from them site: “Tecnology design around the way you live and work“, that is excactly the opposite to the computer science way of doing things, with the best examples in SecondLife and in most of products for the computer; the Tecnology-man brings other people to his world instead improve others worlds.
Oh, philips has no invented anything, if you want to view some example you can look at the interaction design category at the siti Laboratory, here two of them:
